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Back Building Blueprint

Build A Back That
Leads The Room.

A structured, no-fluff programme to add real width, thickness and strength to your back: built by a Level 3 PT, not a template mill.

Rocky · Level 3 Personal Trainer · Muscle Performance & The Gym Group, Sheffield
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Sound familiar?

Back Building Blueprint isn't a random collection of exercises. It's a structured system for building the width, thickness and posture that actually separates a good back from a great one: programmed properly, progressed properly, explained properly.

No guesswork. No "just add more rows." A real plan, built the same way I build programmes for my 1:1 clients.

Level 3 Personal Trainer · BSc Sports Science (in progress) · Coaching out of Muscle Performance and The Gym Group, Sheffield

Choose Your Level

Starter
Try the system before you commit
£
One-time payment
  • 3-day back-focused workout split
  • Instant PDF download
  • Exercise selection, sets & reps done for you
  • Yours to keep, no expiry
Get Starter, £
Most Popular
Complete
The full 12-week system
£
One-time payment
  • Everything in Starter
  • Full 12-week progressive programme
  • Video demo for every exercise
  • Built-in progression & deload weeks
  • Yours to keep, no expiry
Get Complete, £
Coached
Ongoing monthly back coaching
£/month
Recurring · cancel anytime
  • Everything in Complete
  • Ongoing programming, updated as you progress
  • Weekly check-in with Rocky
  • Nutrition guidance to support your goal
  • No lock-in, cancel anytime
Get Coached, £/mo
Starter and Complete are instant digital access. Coached is a recurring monthly subscription. By purchasing you're agreeing to our Refund & Terms Policy.

What's Included

FeatureStarterCompleteCoached
Instant access✓✓✓
Video demo for every exercise×✓✓
Full 12-week programme×✓✓
Delivered in my coaching app××✓
Progress tracking××✓
Weekly check-ins with Rocky××✓
Nutrition guidance××✓
Access lengthLifetimeLifetimeOngoing (monthly)

Questions

Do I need a full gym?
Yes. This is programmed around barbells, dumbbells, cables and a pull-up station. Training from home with limited kit? Message me before you buy.
I'm a beginner, is this too advanced?
Starter is built to teach you the core back movements and form from day one. Complete and Coached assume you're already comfortable moving around a gym.
Is this a subscription?
Starter and Complete are one-time payments, pay once, keep it forever. Coached is different: it's ongoing monthly coaching at £/month, billed automatically until you cancel. There's no lock-in and no minimum term, cancel any time and you won't be charged again.
How is it delivered?
Starter and Complete land as an instant PDF and video download. Coached is delivered through my own coaching app, with your programming updated as you progress, for as long as you're subscribed.
Can I upgrade later?
Yes, message me and I'll credit what you've already paid toward the next tier up.
Is Coached the same as your 1:1 personal training?
No: Coached is monthly back-focused coaching: ongoing programming, weekly check-ins and nutrition guidance built around this one goal. If you want full 1:1 coaching across your whole training, message me directly and we'll look at what that could look like.
How do I cancel Coached?
Message me any time and I'll cancel it for you, or use the manage-subscription link in your payment confirmation email. It stops billing at the end of your current period, no questions asked, no cancellation fee.
What's your refund policy?
Starter and Complete are instant digital downloads: by purchasing, you're confirming you want immediate access and that you understand your 14-day cooling-off cancellation right ends once your download begins. Once that's happened, those sales are final. Coached is billed monthly: cancel any time and you won't be charged again, though we don't refund a billing period that's already started. Full details in the Refund & Terms Policy.

Your Back Won't Build Itself.

Pick your level and start this week.

Get The Blueprint ↓

Is a guide actually what you need?

Buy the guide if you can already train on your own, know your way round a gym, and just want a structure worth following for the next 12 weeks.

Book coaching instead if you want someone watching the lifts, adjusting the plan when work and life get in the way, and holding you to it. I coach 1-2-1 at two Sheffield gyms and online across the UK. First session is free.

Already bought the Back Building Blueprint? The Coached tier above is the same programme with me running it month to month: ongoing programming in my own coaching app, weekly check-ins, and nutrition guidance. Message me and I'll credit what you already paid against your first month.

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